Dr stanley penc1/15/2024 (2010) Negotiate on a relationship in China, Saarbrucken, Germany: LAP Lambert, ISBN: 978-3-8433-5741-8, 475 pages (eds) Guanxi in Contemporary Chinese Business: The Persistent Power of Social Networking, p.16-40, NY: Routledge, ISBN: 978-4-5. Ethical Cronyism: An Insider Approach for Building Guanxi and Leveraging Business Performance in China. Top Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.) Chinese negotiation, cultural marketing in China and brand management in China.Research and Teaching Interests Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.) Dr Leung had over 10 years executive experience in international companies such as Allen Life Savers Ltd – a division of Nestle SA, Rheem Water Division in Australia and Plating Engineering and Chemicals Co Ltd (PENC) in Hong Kong. His works have been widely cited in Industrial Marketing Management, Decision Support Systems, International Journal of Production Economics, Journal of Business Ethics, European Journal of Marketing, and others. His primary research interests are Chinese negotiation, cultural marketing in China and brand management in China. He provides consultation service for public companies and offers executive programmes in Hong Kong and has been acting as consultant for NEXT Magazine Brand Award since 2009. Prior to joining The Hang Seng University of Hong Kong, Dr Leung had been serving as faculty member in the capacity of Lecturer, Assistant and Associate Professor in the Department of Management and Marketing, The Hong Kong Polytechnic University.
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